Packaging is a consumer’s first interaction with a product. Hence it plays a key role in forming the first impression of a product in consumer’s mind. A great packaging engages consumers and stimulates their interest to know more about the product where as a poor packaging design can disengage consumers and may be the reason for not buying the product. Especially in food & beverages, FMCG, retail and other such industries where consumers indulge in impulse buying, packaging design becomes ever more crucial. Also the cost of packaging design is important too. Because the budget of packaging design shall not exceed the value it provides in terms of functionality, aesthetics and strategic advantage.
So how to make sure that packaging succeeds in getting attention and interest of consumers at a cost which does not burn a hole in the pocket? What makes for a great packaging design?
Purple Phase Communications is a leading packaging design agency in Ahmedabad. We have extensive experience in packaging industry. We have worked on label design, box design, carton design and bag design for a large variety of products from diverse industries like food , FMCG, fashion accessories, beauty, healthcare, confectionery and agriculture to name a few. To be honest, there are no defined rules to create a good packaging design. But there are some ground rules following which can definitely assure that your product’s packaging design will make consumers want to buy the product.
5 tips to create impactful packaging design without increasing cost
#1. Communicate clearly
What is the product? What are its core benefits? Which brand the product belongs to? A great packaging should answer all these questions effectively. Having worked on diverse packaging designs and being a leading packaging box design company in Ahmedabad, we understand how much importance should be given to each element. A right mix provides enough information to the consumers without overwhelming them with the data.
#2. Maintain aesthetics that stand out
Visual appeal of the packaging matters a lot. Concept, colour combination, layout and patterns not only define the outlook of packaging but also its ability to stand out on the shelf. At Purple Phase, we create packaging designs that generate maximum shelf impact. This helps the product sitting in a row of other similar offerings catch attention of consumers.
#3. Maintain integrity
Be it visual representation of the actual product or information with regards to its features or benefits, packaging should reflect the promise of integrity made by the brand. Misleading information may deceive consumers into buying the product, but ultimately it leads to dissatisfaction and distrust, which hampers the brand image.
#4. Make it innovative
Innovation does not necessarily need big budget. Sometimes only small changes in the shape of packaging can drive big impact. Best example of such innovation is tomato ketchup or shampoo bottle with cap at the bottom. This simple change makes the product more consumer-friendly. At Purple Phase, we conduct a thorough consumer research to get deep insights into consumer psychology, which ultimately enables innovation. We have delivered many innovative packaging design for products in Ahmedabad adhering to this approach.
#5. It should be extendable
Today most products are available in a wide variety of flavours or base ingredients to target a large group of consumers. For example Dove shampoo is available under various labels like ‘Intense Repair’, ‘Damage Therapy’, ‘Daily Shine’ and more. Each of these product targets consumers with different needs, but still have similar packaging theme. We make sure that the packaging design we create is extendable yet distinctive.
Packaging is not just about designing; alike all other brand communications, it’s about a combination of design and strategy. If you are looking for an agency to create packaging box design in Ahmedabad, we can provide you an impactful solution in cost-effective budget. You can visit https://purplephase.in/portfolio/workportfolios/15 to see some of the packaging projects we have worked on. Get in touch with us if you are interested. We will create a packaging design for you that will stand out and sell.